More and more, a growing number of patients and consumers are
using the online digital world, as a basis to investigate and find
information on healthcare needs. As a result, and understandably,
many practitioners are leveraging on-line marketing tools to reach
their patients to both actively market and/or sell
A core value of Integria Healthcare is to see the world through
our practitioners' eyes. We respect that our practitioners will
want to market themselves, their practice and their services,
however for Integria Healthcare to support this, it must be
consistent with our policy to guarantee only professional sale and
distribution of our practitioner-only ranges.
Eagle products are sold exclusively to healthcare practitioners,
for use with their patients. Our products should only be supplied
to an individual after an appropriate consultation with a
Linked to this is the treatment of how Eagle is potentially
marketed and sold on the internet via practitioners. It is
important that we clarify our on-line policy related to the Eagle
brand. It entails the following:
All Eagle products are not to be sold on any online platforms
(including websites and social media) to the general public, other
than those owned or specifically authorised by Integria
Healthcare Practitioners may use an on-line platform to service
their own patients who have had a previous consultation, as long as
this is in a password protected area. Access to this area is to be
issued on an individual basis, following an initial face-to-face
consultation by the practitioner. Passwords should be granted by
the practitioner, based on the premise that there is control over
the patient's on-going dispensing needs and number of repeats for
each script issued
All information relating to Eagle products must be behind a
password-protected area. Any information about an Eagle product may
only list a product image, product name (eg. Eagle Beta A-C
Powder), a unit size (eg. 200g) and a clinic sell price. No
descriptions of products or indications of use are to be
Any information in any way related to pricing of Eagle products
must be limited to the password-protected section only.
Any use of the Eagle trademark and logo is not permissible unless
authorised in writing by Integria Healthcare.
You may not use Eagle product names, trademarks or copyrights in
any paid search engine marketing campaigns (Pay per Click).
If your website appears in a search using any Eagle trademarks or
copyrights you are deemed to be in violation of Eagle's On-line
Reserves the right to authorise or reject any business or
practitioner wishing to utilise an on-line platform for the sale of
Has the discretion to determine whether products can be sold via
any business that is seen to be predominantly on-line based.
Will monitor on-line platforms and respond to practitioner
feedback regarding violation of this policy.
Reserves the right, for any breach, to cease supply of Eagle
products until further investigation has been conducted for an
Eagle is Strictly Practitioner Only. Professional Natural
To report a suspected breach of our online policy please
contact us at firstname.lastname@example.org.
All such notification will be treated as