More and more, a growing number of patients and consumers are
using the online digital world, as a basis to investigate and find
information on healthcare needs. As a result, and understandably,
many practitioners are leveraging on-line marketing tools to reach
their patients to both actively market and/or sell
A core value of Integria Healthcare is to see the world through
our practitioners' eyes. We respect that our practitioners will
want to market themselves, their practice and their services,
however for Integria Healthcare to support this, it must be
consistent with our policy to guarantee only professional sale and
distribution of our practitioner-only ranges.
MediHerb products are sold exclusively to
healthcare practitioners, for use with their patients. Our products
should only be supplied to an individual after an appropriate
consultation with a healthcare professional.
Linked to this is the treatment of how MediHerb is potentially
marketed and sold on the internet via practitioners. It is
important that we clarify our on-line policy related to the
MediHerb brand. It entails the following:
All MediHerb products (MediHerb and MH Enhance) are not to be
represented on any on-line platforms (including websites and social
media) to the general public, other than those owned or
specifically authorised by Integria Healthcare.
Clinical Healthcare Practitioners* may use an on-line platform to
service their own patients who have had a previous consultation as
long as this is in a password protected area. Access to this area
is to be issued on an individual basis, following an initial
face-to-face consultation by the practitioner. Passwords should be
granted by the practitioner, based on the premise that there is
control over the patient's on-going dispensing needs and number of
repeats for each script issued.
All information relating to MediHerb products must be behind a
password-protected area. Any information about a MediHerb product
may only list a product name (eg. MediHerb Rhodiola & Ginseng),
a unit size (eg. 60 tablets) and a clinic sell price. No product
images, description of products or indications of use are to be
Any information in any way related to pricing of MediHerb products
must be limited to the password-protected section only.
Any use of the MediHerb trademark and logo is not permissible
unless authorised in writing by Integria Healthcare.
You may not use MediHerb product names, trademarks or copyrights
in any paid search engine marketing campaigns (Pay per Click).
If your website appears in a search using any MediHerb trademarks
or copyrights you are deemed to be in violation of MediHerb's
Use of the MediHerb logo without written authorisation will be
deemed a breach of copyright.
Reserves the right to authorise or reject any business or
practitioner wishing to utilise an on-line platform for the sale of
Has the discretion to determine whether products can be sold via
any business that is seen to be predominantly on-line based.
Will monitor on-line platforms and respond to practitioner
feedback regarding violation of this policy.
Reserves the right, for any breach, to cease supply of MediHerb
products until further investigation has been conducted for an
MediHerb is Strictly Practitioner Only. Quality is our
* Clinical Healthcare Practitioners must have a physical
clinical practice room from which they conduct face to face
To report a suspected breach of our online policy please
contact us at firstname.lastname@example.org.
All such notification will be treated as